(Sponsored Fashion Review) Blum Boutique visit at Pavilion KL.

by - Friday, February 13, 2015

I always have problem with wearing traditional cheongsam as its shoulder length can't fit perfectly on my BROAD shoulder. (Oh yes, I know it.)

Looking for a nice modern, sleeveless or even perfect fit cheongsam is never easy.
I tried but gave up until I....discovered.....

BLUM, Pavilion

Blum has been growing in the Singaporean fashion apparel industry since 1992, establishing themselves as a leading fashion label in the upper-middle to high end executive wear. Blum is now in Malaysia with two (2) outlets in the Klang Valley, at Pavilion Kuala Lumpur and Empire Shopping Gallery in Subang Jaya bringing with them their range of apparels to cater to professional and corporate women in Malaysia. 

Blum aims to provide a sense of individuality and exclusiveness to customers hence their designs are produced in limited quantity although there are a wide variety of styles and choices available in each boutique. The brand takes pride in providing excellent craftsmanship, ultra-chic, and versatile work wear which helps you to exude elegance, be it in the boardroom or out in the field. 

Blum is a customer's centric fashion brand, offering a prudent choice of colours and range to satisfy different kinds of customer's skin tone and body shape. The brand also strives to give customers the best value, and ensures the highest standards; from designs to fabrics selection, from cutting to trimming, from assembling to packaging and from retailing to after-sales services.

The dedicated team of designers constantly tracks the latest in fashion trends to produce the latest concepts, designs and styles. Fabrics are imported from Korea, Japan and Europe to give customers the best look, feel, comfort and ease of care.

Had a hard time choosing clothes from the collection as they are just too pretty!
I want it all!


#1 Traditional prints with blue-based background cheongsam.

#2 A more traditional cheongsam.


#3 Black sheer Cheongsam.

#4 Tribal design with pink-based background cheongsam.

#5 OL look.

Black and Brown design straight cut dress.

#6 Lastly, Japanese design with blue-based background.

This is what I chose for my CNY.
It is very comfortable as the material is cotton.
I like how it enhances the elegance of a woman.
It is suitable for most of the occasions, like evening dinner, CNY visit and etc.

 The other 4 bloggers who tried out their cheongsams are:





A group picture with Tim, the founder of MHB and the other MHB bloggers.

My pleasure.

Thanks to Blum for the wonderful collection.

We had a great night choosing and trying on the clothes.
For modern and elegant cheongsams, I would definitely recommend BLUM.
Their designs are always up to date.
Definitely suits the preference of the young people like us.

Blum is located at:
4.20.00, Level 4, Pavilion Kuala Lumpur,
168, Jalan Bukit Bintang,
55100 Kuala Lumpur,

UG25, Empire Shopping Gallery,
Jalan SS16/1, 
47500 Subang Jaya,
Selangor Darul Ehsan,

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