by - Monday, October 10, 2011


Cervical & Breast Cancer Awareness Campaign

A voluntary collaboration between Assunta Hospital, Asia Assistance, Jaya One and Pj Live
Arts founded to encourage the community to support the cause for cervical & breast cancer
awareness and early detection.

It also helps to raise funds for the Community Treatment Program at Assunta Hospital that
provides aid to cancer patients from the low income group.

It started out as Passionately Pink Breast Cancer Awareness Campaign mainly targeted at
females aged 25 years old and above to encourage awareness and detection. In 2009, cervical
cancer was added to the campaign cause to further stress the importance of healthcare.

• Main Objective
Raise awareness (to educate people on how to detect, what to do, and how to deal
with) to the masses, starting from 18 years old and moving upwards to 45 years old.

• Secondary Objective
Fund raising for Assunta Hospital Foundation’s Social Welfare Fund. The Foundation
provides subsidized or free-of-charge treatments to patients in the low income group.

Don’t Duck It

A social media campaign under Passionately You that aims to help further our reach to the
public using social media in various forms and ideas, sharing various on-ground awareness
events and activities as well as hoping to create a viral effect in order to draw more attention
towards our cause and to share knowledge on early detection and prevention of breast and
cervical cancer.

How To Join The Army?

• Pledge at and stand a chance to win a 32-inch
Panasonic LCD TV.
Take a photo with ‘Don’t Duck It’ sculpture and win prizes.
• Be part of the Wall of Heroes and Heroines by submitting your photo HERE!!
• Contribute a quote or story that you want to share HERE.
• Spread the word by printing our lovely doorhanger and placing it in every other place
you frequent so that nobody misses the message. It’s all about being caring and fun
Download it HERE.
• Add a #dontduckit Twibbon to your Twitter/Facebook display picture to show your
support. #Dontduckit Twibbon can be added HERE.
• Buy the #dontduckit T-shirts and Charity Raffle Tickets to support the campaign! You
can contact Assunta Hospital, Asia Assistance, or Jaya One. Check out the details

Visit What’s Quacking for more info on the latest updates and latest events regarding
Passionately You and Don’t Duck It.
You should be a part of it, whether you are a male or female because it doesn’t only affect the
women but it affects the family-bonding entirely! Do your part to make it a better future.
Every pledge counts!

*In case you still don't know what's happening! These are the details!*

Event: Don’t Duck It Party by Passionately You
Venue: Palm Square, Jaya One
Date: 22 October 2011 (Saturday)
Time: 12pm till 10.30pm

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